Overview
Trafficspaces is a hosted, self-service ad management solution that helps publishers increase ad revenue by automating their ad management processes.
About Trafficspaces
Trafficspaces is a self-service advertising platform that helps publishers attract more advertisers by providing automated advertising services.
It is designed for publishers and blog networks who need a branded advertising system through which their direct sales team and all potential advertisers can book available ad inventory, and schedule, optimize, and view reports on their ad campaigns effectively.
It provides publishers with the peace of mind that comes with a hosted ad management solution, the sense of control that comes with a branded system for automating ad sales and booking direct orders, and the innovative technology to provide a complete range of services to all classes of advertiser.
Integrated Features
Ad Inventory Search
The Trafficspaces platform contains a special search feature that allows advertisers to discover the ad spaces that are best suited to their marketing and branding strategy.
They simply specify what kind of audience they wish to target, and the platform will show them where their audience are most active.
Transparent Analytics
Nowadays, there are thousands of sites that advertisers can target in order to reach their target audience. Since ad budgets need to be managed carefully, publishers need to have the technology to make a compelling sales pitch to potential advertisers.
With its transparent geographic and demographic traffic analytics, the Trafficspaces platform can help advertisers target their ad campaign to the most relevant ad inventory or allocate their budget fairly across a large number of ad spaces automatically.
Direct and Auction-based Ad Sales System
The Trafficspaces platform can process ad sales that are completed “offline” or through a direct sales process. All you need to do is record the sale and the platform will schedule the campaign and provide reports to your advertisers automatically.
Additionally, with its integrated auction sales module, the platform can relieve you of the burden of 1) getting the best prices for your discretionary ad inventory, and 2) processing ad payments securely.
Just name your reserve price and the platform will allow advertisers to submit their preferred bids. The best prices are matched and payments are processed securely within seconds.
Global Ad Server Network
Through its global ad server network, the Trafficspaces platform can deliver text, image, rich media (video and flash) ads to a specific demographic audience or geographic location across the world.
The global ad server network is fast, reliable, and designed to optimize ad campaigns automatically in order to achieve the best performance.
Campaign Management, Optimization and Reporting
Trafficspaces can compile detailed reports on the performance of any ad campaign and schedule them for delivery to your advertisers, who will find them very useful in
- identifying the best performing ad creatives (by impressions generated, clickthrough ratios, unique views etc)
- determining the Return on Investment (ROI) on their ad campaign
- working out the effective CPM for each campaign
- comparing the effect of changes to ad creatives on the performance of the campaign
- analysing the geographic spread of the audience to whom their ads were shown and their reaction to each ad creative.
- and lots more.
To see how Trafficspaces can help you maximize your ad revenue, join us today. It's free.
