How the Aductions Platform Works

The Aductions Platform is an Advertising Platform that connects advertisers to publishers through a search engine and allows them to transact freely in a transparent and fair way.

The diagram below illustrates how the system works:

1. Publishers register their ad spaces on the platform, and the system continuously builds information on
   • the type of content on their websites;
   • demographic, and geographic characteristics of their audience; and
   • the performance record of their ad spaces,
   and combined with ratings and reviews, it makes this information searchable.
2. Advertisers can use the search engine to find the ad spaces that target their desired audience.

   Each advertiser's campaign is different and the platform connects them to the best publishers with whom to advertise.

3. The platform can connect advertisers to publishers directly or if they prefer, they can buy ad spaces directly through the platform.

   You can trade ad spaces freely. The prices are transparent and like in a stock exchange, they change in response to supply and demand.

   Finally, advertisers can use the platform to deliver their ad campaigns and track the performance and ROI of every ad in the campaigns.

The result is a truly transparent advertising platform for advertisers and publishers.